Social Media: The Art of Creating a Professional Digital Presence

This full day workshop presents practical content about how art therapists, counselors, and allied mental health professionals can create a strong professional digital presence through the use of social media to promote their work. Participants will be introduced to important strategies for building digital assets, generating content, sharing considerations and cultivating a presence online that aligns with our work, passions, values, and career interests. Topics about e-professionalism, the impact of one's digital footprint, as well as the introduction of ethical frameworks will be addressed to help inform participants' social media activity. Workshop content will be explored through didactic lecture, experiential, and discussion.

Objectives

Participants will be able to:

• Discover 3 ways an individual's digital presence can positively impact the fields of art therapy, counseling, and allied health professionals;
• Learn 3 appropriate strategies to use for professionally sharing content on social media;
• Identify 3 approaches that social networking can help create or enhance a professionally focused profile or therapeutic interactions.

Speakers

Gretchen Miller, MA, ATR-BC, ACTP

Gretchen is a Registered Board Certified Art Therapist and a National Institute for Trauma and Loss in Children (TLC) Advanced Certified Trauma Practitioner, practicing in Greater Cleveland and Akron, Ohio. For almost two decades, she has provided services to children, adolescents, women, and families impacted by trauma, domestic violence, homelessness, grief, and mental health challenges. Gretchen is an adjunct professor for Ursuline College's Master of Arts in Counseling and Art Therapy Program. She founded the online communities Art Therapy Alliance and 6 Degrees of Creativity and authored The Art Therapist's Guide to Social Media (Routledge). In the American Art Therapy Association, she currently serves on the Board of Directors and is past Web Editor and a member of the Social Media Committee.

Registration

• $175 (at the door)
• $150 Professionals
• $125 (GW faculty and supervisors) CODE: GWATF25

Space is limited. Lunch is not included.