Hero's Journey: Arts-Based Approach to Jungian & Archetypal Psychology

We will explore Jungian and archetypal concepts in order to apply them to everyday life and helping clients through difficulties. In learning about the Jungian approach and the metaphor of the Hero’s Journey, participants will be given a framework and strategies when working in health, education, and community settings.  Expressive arts activities (visual arts, creative writing, movement, drama, sound) will be used to introduce concepts and offered as a core feature of Jungian-based work.


Participants will be able to:

  • Describe Jungian and archetypal principles for use in diverse health, education, and community settings.
  • Apply the Hero’s Journey framework to personal or client challenges.
  • Identify specific strategies for applying Jungian, archetypal, and Hero’s Journey in one’s work.


Jordan S. Potash, PhD, ATR-BC, REAT, LCPAT (MD), LCAT (NY)

Jordan is an Assistant Professor in the Art Therapy Program at George Washington University and is an Honorary Assistant Professor at the Centre on Behavioral Health and Department of Social Work and Social Administration, University of Hong Kong. Jordan has taught coursework in Jungian, archetypal and imaginal psychology and expressive arts therapy in the U.S., Hong Kong and Israel. He is published in the International Journal of Jungian Studies and co-authored a chapter in The Unconscious Roots of Creativity. Jordan is primarily interested in the applications of art and art therapy in the service of community development and social change, with an emphasis on reducing stigma, confronting discrimination and promoting cross-cultural relationships.


  • $175 Professionals
  • $150 (GW faculty & supervisors) CODE: faculty
  • $125 (new Professionals seeking licensure) CODE: newprof

Space is limited. Lunch is provided.